cllct was launched by Darren Rovell (formally unveiled in April 2024) as a media platform focused on collectibles - trading cards, memorabilia, autographs, and culture.

In February 2025, Monumental Sports & Entertainment named cllct its Official Cultural History & Collectibles Partner, embarking on a multi-year collaboration to develop archival and memorabilia programs. Their first drop in this venture included limited editions containing pieces of ice and net from Alex Ovechkin’s 895th goal.

In September 2025, Sports Business Journal spotlighted cllct’s ambition to become “the industry’s first memorabilia agency,” recognizing its combined media, curation, and memorabilia operations. Through its editorial coverage and partnerships, cllct is positioning itself as a hybrid media-collectibles platform - shaping how stories and artifacts are preserved and delivered to collectors.