Fanatics Fest NYC 2025 was held June 20–22 at the Javits Center and drew more than 125,000 fans, nearly doubling the inaugural 2024 turnout.

The event featured celebrity appearances, panel discussions, trading card breaks, and live activations from Fanatics Collect and Fanatics Live. Highlights included the debut of Fanatics Games, a fan-athlete competition won by Tom Brady with a $1M prize, and viral moments like LSU gymnast Livvy Dunne purchasing a collectible card live for $2,850.

With over $200 million in memorabilia on display and activations from across sports, Fanatics Fest has positioned itself as one of the largest and most innovative fan conventions in the world, blending sports culture with the collectibles marketplace.