Fanatics Live is the live commerce arm of Fanatics, focused on presenting live “breaks,” auctions, and curated collectible drops to the sports and hobby audience. Its tie to Fanatics’ full sports ecosystem gives it built-in exposure and licensing strength.

In recent years, Fanatics Live has made bold expansion moves, including the acquisition of Voggt, a European live commerce platform, to extend its global reach. The platform also integrates licensed product drops and personality-driven sales, elevating card breaks into broadcast-style events.

By leveraging major sports partnerships and large fan communities, Fanatics Live blends hobby commerce with branding and scale, pushing deeper into mainstream collector audiences.