Upper Deck President Jason Masherah has been rooted in the world of collectibles since he was a teenager. From opening his own card shop at 16, to 20 years with Upper Deck, Masherah has a long-standing history with the industry and keeps collectors at the heart of the hobby. This care guides his leadership of Upper Deck’s sports, gaming, and entertainment divisions, setting the unmatched standard for quality, authenticity, and innovation.

Since becoming President in 2013, Masherah has managed exclusive collaborations with Michael Jordan, Tiger Woods, Wayne Gretzky, Bobby Orr, and Alex Morgan, as well as major licensors including DC, Warner Brothers, Marvel, Disney, Sony, the NHL, NHLPA, PWHL, and AEW.

Masherah has focused on building an innovative and premium portfolio of sports and entertainment collectibles – bringing consumers’ favorite athletes, universes, and characters to life. He also has successfully launched a revolutionary e-Pack ecosystem, which allows collectors from all over the world to participate and engage with the community online through the marketplace, bridging the gap from physical to digital collecting.

Before his time at Upper Deck, Masherah worked in the world of professional sports in various roles, with stops at the Cincinnati Bengals and Atlanta Braves. In 2006, he joined Upper Deck as a brand manager and has held several titles in his time at the company. Masherah’s leadership has reinforced Upper Deck’s position as the premier worldwide sports, gaming, and entertainment company.