In 2025, Heritage Auctions sold a 2007–08 Upper Deck Exquisite Collection Dual Logoman Autograph featuring Michael Jordan and Kobe Bryant for $12.93 million, setting a new record as the most expensive sports card ever sold at auction.

The one-of-one card, featuring NBA logo patches and autographs from both legends, symbolizes the bridge between two generations of basketball greatness. It was purchased by an investor group including Kevin O’Leary (Shark Tank), Matthew Allen (Shyne150), and Paul Warshaw, underscoring the cultural and financial significance of the piece.

Its sale highlighted the sustained global demand for Jordan and Kobe memorabilia, cementing the Logoman as a pinnacle grail in the hobby.