Founded by Geoff Wilson, Sports Card Investor has become one of the hobby’s leading platforms for data-driven analysis, educational insight, and entertainment content. Its website and app, Market Movers and Sports Card Investor, offer real-time price tracking and market charts, while its YouTube channel and social platforms share accessible insights and educational content for collectors of all experience levels.

In 2024, Wilson expanded the brand’s reach with CardsHQ, a 14,000-square-foot flagship shop in Atlanta that merges retail, content production, live breaking, and collector events under one roof. The space represents a physical extension of the brand’s mission to make collecting more connected and transparent.

Sports Card Investor continues to blend media, technology, and community, positioning itself as both a market research resource and a cultural platform shaping the modern hobby.