Topps Chrome VeeFriends returned in 2025 with a new trading card release, launched on May 7, 2025. The product brought Gary Vaynerchuk’s VeeFriends universe to Topps’ signature Chrome format, featuring characters such as Empathy Elephant and Patient Panda in base cards, parallels, refractors, and special insert sketch cards.

The set blended hobby chase elements with VeeFriends’ character-driven storytelling, creating a crossover between digital IP and traditional trading card collecting. Designed for both seasoned collectors and VeeFriends fans, the checklist combined cultural novelty with Topps’ established hobby prestige.

As one of the year’s most distinctive non-sports products, Topps Chrome VeeFriends highlighted how emerging brands can find a home within established trading card formats, bringing new audiences into the hobby.