WeTheHobby has established itself as a multifaceted force in The Hobby. By combining design-forward LIVE studios in their brick-and-mortar experiential retail, family-friendly community events, a podcast network, and industry leading product innovations like their PANTHEON branded repacks; the company has been able to successfully scale across multiple live-streaming platforms and categories. Built around the idea that “The Hobby Belongs to Everyone,” the company emphasizes family-friendly entertainment and female/diversity representation across their content presence.

In 2025, WeTheHobby partnered with Walmart for Walmart's first-ever card break collaboration, launching the successful weekly program series "Collector’s Night” on Walmart Live. The partnership marked the beginning of one of the biggest major social commerce and collectible vertical investments by one of the world’s largest retail brands.

By blending culture, content, and commerce, WeTheHobby continues to innovate in how collectors come together both in-person and digitally, introducing thousands of new fans to The Hobby in real time.