Whatnot, launched in 2019, is a live-shopping marketplace where sellers auction collectibles, trading cards, sneakers, toys, and more. Community interaction is central - fans watch, chat, bid, and buy in real time, transforming traditional e-commerce into an entertainment-driven experience.

In 2024, Whatnot’s live-sales GMV surpassed $3 billion, more than doubling year over year, and the company launched its Rewards Club as GMV crossed $2 billion. The platform now supports over 175,000 livestream hours weekly across 140+ categories in multiple international markets, reflecting its scale and diverse reach.

In 2025, Whatnot raised $265 million in Series E funding at a valuation near $5 billion and projected GMV to exceed $6 billion. With an expanded Rewards Club and upgraded livestream tools driving seller engagement, Whatnot continues to redefine how collectors connect - turning live hobby sales into a global, interactive marketplace.